Who we are
How we use your data
Who we share your data with
How long we keep your data
Your Rights (UK and EU)
California Privacy Rights Act
Changes to this notice
This notice explains how we use personal information about you that we may collect when you visit our website (pennel.com) or when you otherwise engage with us, such as by using our products or services.
If you have any questions about this notice, how we use your information or your privacy on our website, or if you wish to make a request regarding your rights as a data subject, please contact us at compliance@bearonmfg.com.
Bearon Manufacturing, LLC is a member of the Dixon Group, which is made up of The Dixon Group, Inc. and its subsidiaries. This website is operated by Bearon Manufacturing, LLC, on behalf of the Dixon Group.
If you have any questions about your privacy, or wish to exercise your rights in relation to your personal data, please contact us at the details below:
Controller: Bearon Manufacturing, LLC
Post: 801 Stony Battery Road, Landisville, PA 17538, United States
Email: compliance@bearonmfg.com
Phone: 1-833-976-1849
You may provide us with personal information when you or your business interact with us (such as if you use, enquire about or purchase our products or services), and we may collect further information about you online (e.g. through our website or social media) or through our correspondence with you.
You are not required by law or by any contract to provide personal information to us. However, if you fail to provide certain information to us when asked to, we may be unable to proceed with a service that you request.
Find out more about the purposes for which we use your data by clicking on the headings below. Each section explains the types of data we hold, the purposes for which we use it and our legal basis for using your data in that way.
We use personal information about you when providing our products and services, such as your identity and contact details, information about your relationship with us and any transaction and payment details.
In most cases, our contracts will be with the business that you represent, but we may hold this information about you personally if you are one of our contacts.
We use your information in this context in order to:
Legal Basis: If we have a contract with you personally, we need to use your information in these ways in order to perform our obligations under that contract. If our contract is with your business, we have a legitimate interest to use your information in this context in order to manage our customer relationships and contracts.
If you are (or represent) one of our suppliers, we use personal information about you in relation to your supply of products or services to us. This may include your identity and contact details, information about our relationship with you and any transaction and payment details.
In most cases, our contracts will be with the business that you represent, but we may hold this information about you personally if you are one of our contacts.
We use your information in this context in order to:
Legal Basis: If we have a contract with you personally, we need to use your information in these ways in order to perform our obligations under that contract. If our contract is with your business, we have a legitimate interest to use your information in this context in order to manage our supplier relationships and contracts.
If you attend any of our events or training sessions, we may use personal information about you in the context of organising and hosting the event and its attendees.
This may include information about your identity and your contact details as well as information about your relationship with us (including any previous events you may have attended or your relationship with us as a customer or supplier).
Legal Basis: If we have a contract with you (for example if you have purchased a ticket to an event) then we need to use your information in this way to perform our side of that contract. Otherwise, we have a legitimate interest to use your information in this way in order to manage our events.
We may use your personal information to send you information about products or services that we think may be of interest to you. This may include your identity and contact details as well as information about your relationship or any past transactions with us.
If you choose to subscribe to our marketing communications, you consent to us using your personal information to send you news, updates and promotions.
If you are an individual using your own personal email address and you are not an existing customer, we will not use your personal information for direct marketing purposes unless you give consent, for example, by opting-in to receiving these communications when you submit a contact form on our website.
In other circumstances, we may not require your consent in order to send you information about our products or services – for example, if we contact you at your business email address, or if you are an existing customer.
You can withdraw your consent to receiving these types of communications at any time by unsubscribing, either by using the links in the emails we send to you or by contacting us to request this. If we do not rely on your consent, you may still unsubscribe from these communications in the same way.
Legal Basis: In some circumstances, we rely on your consent in order to use your personal information for direct marketing purposes. In other cases where we do not require your consent, we have a legitimate interest to use your information in this way as it helps us to promote our products and services.
We may use your personal information in order to manage and improve our business, products and services. For example, we may use your information in this context in order to:
We may use any of the personal information that we hold about you for these purposes, including your identity and contact details, information about your relationship with us and any transaction history, any correspondence or other engagements with you and information we collect online (for example through our website).
Legal Basis: We have a legitimate interest to use your personal information in this way as it helps us to improve our business and provide better products and services to our customers.
We may use your personal information in order to operate, maintain and improve our website and other online services. This may include information about your use of our website (including content you view, links you follow and the device and browser you use), your IP address and other identifiers, your general location and any login credentials.
We may use your information in this way in order to:
Legal Basis: We have a legitimate interest to use your personal information in this way in order to effectively operate, maintain and improve our website and online services.
We use your personal information in order to correspond with you, whether by phone, email, post or online (for example through our website or social media accounts).
This may include your identity and contact details, as well as information about your relationship with us, any transaction history and any other personal information that you choose to provide to us.
Legal Basis: We have a legitimate interest to use your personal information in this way in order to communicate effectively with our customers, suppliers and other contacts.
We may use your personal information in other circumstances where it is reasonable to do so. For example, we may need to use your information in order to:
We will always use your data fairly and legally and, where we intend to use your data for any purpose that is not compatible with the purposes explained in this notice, we will contact you to explain this.
We share your personal information with our staff so that we can provide our products and services and manage our business. We may share your personal information with other companies within the Dixon Group, including in other locations around the world, for administrative purposes.
We only share your personal information with third parties where it is reasonably necessary as part of managing our business and providing our products and services.
Expand the heading below to see who we share your data with and why:
We always aim to ensure that your data is stored securely with reputable third-party providers, and we comply with all legal requirements in respect of the overseas transfer of personal data.
Where any data is subject to the UK or EU GDPR, we always ensure that appropriate safeguards are in place if this data is transferred to another country, which may include the use of standard contractual clauses issued by the UK Government and EU Commission.
We keep the personal information that we hold about you for as long as reasonably necessary for the purposes for which we collect it, or for as long as we are legally required to hold it.
Where we have an ongoing relationship with you, such as if you are a customer or supplier or we provide any service to you, we will retain your information for the duration of that relationship. We may also retain your information for a certain period of time after this for the purposes of auditing, record-keeping, compliance or handling legal claims.
Information collected via our website or otherwise generated through web services (including advertising) may be held for as long as necessary for legitimate business purposes.
If you are based in the UK or EU, you have a number of rights available to you in respect of your personal information, which are explained below.
Some of these rights only apply in certain circumstances, and these legal rights may not be available in other locations (including in most US states). If you wish to exercise any of these rights, please contact us at compliance@bearonmfg.com.
The right of access allows you to obtain information about how we collect and use your personal data (including information about any disclosure, sharing or sale of your data), as well as copies of the information that we hold.
The right of rectification allows you to request that we update or correct information that we hold about you, if it is incorrect or outdated.
The right of erasure (also known as the “right to be forgotten”) allows you to request that we delete some or all of the information that we hold about you. This right is only available in certain circumstances, including where:
If you request erasure of your information in circumstances other than those above, we may not be able to comply with your request (for legal or administrative reasons).
You have the right to object to our use of your information:
Please see “How we use your data” above for more information about the circumstances where we rely on a legitimate interest as our legal basis for using your information. If you object to our use of your information, we will stop that use unless there is a compelling, legitimate reason for us to continue.
If you object to our use of your information for direct marketing purposes, we will stop using your data in this way.
You have the right to request that we stop using your information (but still retain it) in the following circumstances:
You have the right to request that we transfer your information (in a commonly used electronic format) to another organisation.
In any circumstances where we rely on your consent to use your information, you have the right to withdraw that consent at any time and for any reason. If you do, we will stop using your information in that context.
You have the right not to be subject to decisions made solely by automated means (e.g. by a software algorithm) which may produce significant effects for you.
We do not use automated decision-making to make any significant decisions about you. If you have any concerns or questions about this, please contact us at compliance@bearonmfg.com.
If you are based in the UK or EU, you have the right to lodge a complaint with the national data protection supervisory authority. For example, in the UK, complaints may be submitted to the Information Commissioner’s Office (www.ico.org.uk/make-a-complaint).
This process may not be available to you if you are based outside the UK or EU, including in the US. However, if you wish to make a complaint about our use of your information, please contact us at compliance@bearonmfg.com and we will handle it through our internal complaint procedures.
California state law requires us to provide information in a certain format to Californian residents about our collection and use of your data (for the purposes of the California Privacy Rights Act).
This section sets out additional information we are required to provide under the CPRA.
Under the California Privacy Rights Act you have the following rights in respect of your personal information. Please note that these rights are only legally available to California residents.
The right to know what personal information is sold or shared
You have the right to request information about:
The right of no retaliation
You have the right not to be discriminated against or otherwise subject to any retaliation as a result of you exercising any of your rights under data protection and privacy laws. This means that we will not treat you any differently because you have exercised these rights.
We collect the following specified categories of personal information (as listed in CPRA §1798.140):
We also collect the following specified categories of sensitive personal information (as listed in CPRA §1798.140):
We may collect personal information about you for the following specified business purposes, as defined in the CPRA. Please see “How we use your data” above for more detailed information about how we use your personal information.
Under the CPRA:
We do not (nor have we done at any time since January 1, 2022) sell or share your personal information in these ways.
If we intend to use your information in ways that are not explained in this notice, we will either contact you first to explain this (in ad-hoc cases) or we will update this notice to explain the new use of your information.
This notice will be reviewed on at least an annual basis and this page will be updated with any changes to this notice. If you have questions about how we use your information or if you wish to see the most up-to-date information, we recommend that you check the latest version of this notice.
This notice was last updated on October 17, 2023.
